Ade Adebayo

PCC-Certified Executive & Identity Coach

Clarity. Confidence. Identity.

Become the version of yourself you know you’re meant to be.

Transformation Begins With Identity.

Most people don’t need more motivation, they need clarity about who they’re becoming.

I help leaders, creators, and purpose-driven individuals reconstruct the way they think, lead, decide, and show up in the world. Coaching with me isn’t about fixing what’s “wrong.” It’s about elevating what’s already inside you and developing the identity that matches the life you want.

Start Your Journey Today!

Specialties

  • Identity Clarity

  • Leadership Development

  • Confidence & Self-Belief

  • Purpose + Direction

  • Emotional Intelligence

  • Discipline & Habit Formation

  • Mindset Reconstruction

  • Executive Presence

  • Decision-Making

  • Life Transitions

  • Personal Development

  • Accountability & Goal Execution

Watch this short message from Ade.

I help ambitious people — professionals, creators, and purpose-driven men and women, reconstruct the way they think, lead, love, decide, and show up in the world.

I’m an executive coach, military veteran, Ed.D. candidate in leadership, and someone who has lived through deep personal and professional evolution. For over 25 years, I’ve coached, taught, mentored, and developed people through identity shifts, confidence challenges, major life transitions, and seasons of reinvention.

My coaching is grounded in identity, emotional intelligence, and purpose. I help you become the version of yourself who can lead well, love deeply, think clearly, and move with intention. Growth isn’t random — it’s constructed. And I’m here to help you build it.

This is the identity work we do together.

I use a blend of identity, leadership, and emotional intelligence frameworks to help you grow from the inside out.

  • Identity-Based — Align who you are with who you're becoming.

  • Mindset Development — Strengthen presence, clarity, and communication.

  • Emotional Intelligence — Build awareness, regulation, empathy, and resilience.

  • Purpose Alignment Work — Clarify direction and next steps.

  • Behavioral Accountability — Support your execution, discipline, and habits.

  • Cognitive Reframing — Shift limiting beliefs into empowering ones.

  • Values-Based Coaching — Build a life aligned with what matters most.

  • Strategic Decision Coaching — Improve clarity, confidence, and follow-through.

Why My Approach Works

Because we don’t chase quick fixes — we reconstruct identity, mindset, and habits from the inside out.

Ready to Begin Your Transformation? Your next level starts with one conversation.

Start Your Journey!

Coaching vs Therapy: What’s the Difference?

Which one do I need?

Many people aren’t sure which path is right. This will help you decide.

Coaching builds the future. Therapy helps repair the past.

Coaching is for you if you want:

  • Growth and forward momentum

  • Accountability

  • Identity clarity

  • Better habits and discipline

  • Support in taking action

  • Clarity in decision-making

  • Confidence building

  • Direction + purpose

  • Personal evolution

Connect With Ade

Therapy is for you if you want support with:

  • Trauma

  • Anxiety

  • Depression

  • Emotional healing

  • Past pain

  • Family or relational stress

  • Diagnosable mental health conditions

If you’re looking for therapy, please visit our clinical practice:

Reach out to Therapists

Whether you want steady momentum or deep intensive work—there’s an option built for your journey.

Pick the one that feels like you.

  • $500/month

    A steady rhythm for sustainable growth.


    This option gives you space to reflect, integrate, and apply what we build together. It’s designed for people who want consistent momentum without pressure — a supportive cadence that keeps you aligned, accountable, and evolving every two weeks.

    Perfect for you if you’re juggling a lot, but still committed to your transformation.

  • $850/month

    A focused pace for accelerated clarity and change.


    Weekly coaching helps you stay grounded, intentional, and emotionally present as you navigate your next level. This is the pace for individuals who want deeper support, clearer direction, and continuous recalibration as they grow.

    Perfect for you if you’re ready to move with purpose and don’t want your old patterns slowing you down.performers

  • $2000/month

    Deep, immersive, identity-shifting work.


    This is for people who are ready to stretch, confront, and reconstruct who they’re becoming — quickly. Intensives move you through deeper layers of mindset, emotional patterns, clarity, and identity alignment. It’s transformative work done with urgency and intention.

    Perfect for you if you feel a shift coming and you want expert support to harness it fully.

Choose the pace that supports your transformation.

Every season of growth requires a different rhythm.

Start Your Journey

Client Transformations

  • “I recently had the pleasure of being coached by Ade. Our conversations were both fun and deeply thought-provoking. He’s incredibly easy to talk to, and the questions he asked opened doors in my mind I would have never explored on my own.”

    Nazanin M.

  • “Ade is incredibly warm and friendly, and he has a rare gift for being both relatable and deeply professional. His coaching style made me feel safe, supported, and motivated to grow in ways I didn’t expect.”

    Sarah D.

  • “Ade has been incredible to work with. He genuinely cares about people, and that shows up in every session. I always feel comfortable sharing openly without fear of judgment. His coaching has strengthened my confidence, clarified my direction, and pushed me to grow. I recommend him to anyone ready to level up.”

    Ben R.